Step into the world of Haverty Furniture Companies, a renowned name in the home furnishings industry. With a rich history and a commitment to excellence, Haverty Furniture has established itself as a trusted destination for stylish and comfortable furniture solutions.
Their extensive product lines cater to diverse tastes and needs, ranging from classic to contemporary styles. Haverty Furniture’s unwavering focus on customer satisfaction shines through in every aspect of their business, making them a preferred choice for discerning homeowners.
Haverty Furniture Company Overview
Haverty Furniture Companies, Inc., founded in 1885, is a leading furniture retailer operating in the Southeastern and Midwestern United States. Headquartered in Atlanta, Georgia, the company has a rich history spanning over 130 years, built on a foundation of providing high-quality home furnishings and exceptional customer service.
Haverty Furniture Companies, a leading furniture retailer in the US, offers a wide range of stylish and comfortable furniture for every room in your home. Whether you’re looking for classic or contemporary pieces, Haverty’s has something to suit your taste.
For a closer look at their exceptional offerings, visit their website harvertys furniture . Haverty Furniture Companies is committed to providing high-quality furniture that will last for years to come.
Haverty’s mission is to “provide stylish, comfortable, and affordable home furnishings that enhance the lives of our customers.” Guided by its core values of integrity, customer focus, teamwork, and excellence, the company strives to create a welcoming and inspiring shopping experience for its customers.
Product Lines and Target Market
Haverty’s extensive product line caters to diverse tastes and styles, encompassing living room, dining room, bedroom, home office, and outdoor furniture. The company’s target market includes homeowners, renters, and interior designers seeking stylish and functional furnishings for their homes.
Store Locations and Distribution Channels
Haverty’s operates over 120 showrooms across 16 states, primarily in the Southeast and Midwest. The company also offers online shopping through its website and mobile app, allowing customers to browse and purchase furniture from the comfort of their own homes.
Haverty Furniture Business Model
Haverty Furniture Company employs a multi-channel sales strategy that combines brick-and-mortar retail stores with a robust online presence. Their retail stores, located in over 120 cities across the United States, provide customers with a personalized shopping experience, allowing them to browse and purchase furniture in person.
The company’s online platform offers a wide selection of products, enabling customers to conveniently shop from the comfort of their own homes.
Manufacturing and Sourcing
Haverty Furniture Company sources its products from a diverse network of domestic and international manufacturers. They maintain close relationships with suppliers to ensure quality and ethical production practices. The company’s commitment to sustainability extends to its manufacturing processes, where they prioritize the use of eco-friendly materials and energy-efficient techniques.
Customer Service and Support
Haverty Furniture Company places great emphasis on providing exceptional customer service. Their dedicated team of professionals is available to assist customers with product selection, delivery, and any post-purchase inquiries. The company’s commitment to customer satisfaction is reflected in its extensive warranty program and flexible return policy.
Haverty Furniture Product Assortment
Haverty Furniture offers a wide range of furniture products to meet diverse customer needs. Their assortment encompasses various categories, styles, materials, and price ranges, catering to both traditional and contemporary tastes.
The following table provides an overview of Haverty Furniture’s product assortment:
| Category | Styles | Materials | Price Ranges |
|---|---|---|---|
| Living Room | Traditional, Modern, Transitional, Coastal | Leather, Fabric, Wood | $500
|
| Bedroom | Traditional, Modern, Contemporary | Wood, Metal, Upholstery | $300
|
| Dining Room | Formal, Casual, Modern | Wood, Glass, Metal | $500
Haverty Furniture Companies, a renowned name in the furniture industry, offers a wide range of stylish and comfortable pieces. For those seeking unique and high-quality furniture, Chapin Furniture is a must-visit. With its exquisite designs and exceptional craftsmanship, Chapin Furniture seamlessly complements the elegant offerings of Haverty Furniture Companies. Whether you’re looking to update your living room, bedroom, or any other space, Haverty Furniture Companies and Chapin Furniture have everything you need to create a home that reflects your personal style and provides lasting comfort.
|
| Home Office | Traditional, Modern, Contemporary | Wood, Metal, Leather | $200
|
Popular Product Lines and Best-Selling Items, Haverty furniture companies
Some of Haverty Furniture’s popular product lines include:
- Chatham Park: A traditional collection featuring classic designs and warm finishes.
- Beacon Hill: A transitional collection combining traditional and modern elements.
- Belmont Park: A coastal collection inspired by the relaxed and elegant style of coastal living.
Some of Haverty Furniture’s best-selling items include:
- The Amelia Sofa: A comfortable and stylish sofa with plush cushions and a soft, velvety texture.
- The Madison Bed: A classic bed with a tufted headboard and footboard, available in various colors and fabrics.
- The Carson Dining Table: A versatile dining table with a sturdy wood frame and a spacious top, perfect for both formal and casual gatherings.
Unique and Innovative Products
Haverty Furniture also offers unique and innovative products that set them apart from their competitors. Some examples include:
- The MotionCraft Sofa: A sofa with built-in massage and heat therapy features, providing ultimate relaxation.
- The SmartLift Bed: A bed with a motorized base that can be adjusted to various positions, offering enhanced comfort and convenience.
- The Infinity Mirror: A mirror with integrated LED lights that create a stunning and futuristic effect.
Haverty Furniture Marketing and Advertising
Haverty Furniture Company employs a multifaceted marketing strategy to reach its target audience and promote its products. The company has a clear understanding of its target market and tailors its campaigns accordingly.
Target Audience
Haverty Furniture primarily targets homeowners and home decorators aged 35 and older with above-average incomes. The company’s products are designed to appeal to individuals seeking classic, traditional, and transitional furniture styles.
Marketing Strategies
Haverty Furniture uses a combination of traditional and digital marketing strategies to reach its target audience. The company’s marketing mix includes:
- Print and digital advertising
- Social media marketing
- Email marketing
- Public relations
- Event marketing
Advertising Campaigns
Haverty Furniture’s advertising campaigns are known for their high-quality visuals and emotional storytelling. The company often features real families and individuals in its ads, showcasing how its furniture can enhance their homes and lifestyles.
Promotional Activities
In addition to its advertising campaigns, Haverty Furniture offers a variety of promotional activities to attract customers. These activities include:
- Sales and discounts
- Free delivery and assembly
- Loyalty programs
- Financing options
Social Media Presence
Haverty Furniture maintains an active social media presence on platforms such as Facebook, Instagram, and Pinterest. The company uses these platforms to share product updates, design inspiration, and behind-the-scenes content. Haverty Furniture’s social media presence is highly effective in engaging with its target audience and generating brand awareness.
Haverty Furniture Companies offer a wide range of stylish and comfortable furniture for your home. When you purchase furniture from Haverty’s, you’ll want to make sure that it’s delivered and assembled properly. That’s where our professional delivery team comes in.
They’ll take care of everything, from unloading your furniture to setting it up in your home. And, of course, they’ll be happy to answer any questions you have about your new furniture. If you’re wondering how much to tip furniture delivery, here’s a guide that can help you decide.
Haverty Furniture Companies is committed to providing you with the best possible service, so you can rest assured that your furniture will be delivered and assembled with care.
Haverty Furniture Customer Experience
Haverty Furniture places high value on providing exceptional customer experiences. They understand that satisfied customers are loyal customers, and they strive to create a positive and memorable shopping experience for every individual who walks through their doors.
Customer Service Policies and Initiatives
Haverty Furniture has implemented several customer service policies and initiatives to ensure customer satisfaction. These include:
- Personalized service: Customers are assigned a dedicated sales associate who assists them throughout their shopping journey, providing expert advice and personalized recommendations.
- Free in-home design consultation: Customers can schedule a complimentary in-home design consultation with a professional designer who helps them create the perfect space for their needs.
- Flexible financing options: Haverty Furniture offers a range of financing options to make it easier for customers to purchase the furniture they desire.
- Delivery and assembly services: Haverty Furniture provides professional delivery and assembly services to ensure that customers’ furniture is delivered and set up seamlessly.
Customer Testimonials and Reviews
Haverty Furniture has received numerous positive testimonials and reviews from satisfied customers. Here are a few examples:
“I had a wonderful experience shopping at Haverty Furniture. The staff was incredibly helpful and knowledgeable, and they went above and beyond to help me find the perfect furniture for my home.”
Sarah J.
“I was so impressed with the quality of the furniture and the exceptional customer service I received. I highly recommend Haverty Furniture to anyone looking for high-quality furniture and a great shopping experience.”
John M.
Handling Customer Complaints and Feedback
Haverty Furniture is committed to addressing customer complaints and feedback promptly and effectively. They have a dedicated customer service team that is available to assist customers with any issues or concerns. The team investigates each complaint thoroughly and works to resolve it to the customer’s satisfaction.
Haverty Furniture also values customer feedback and uses it to improve their products and services.
Haverty Furniture Industry Position: Haverty Furniture Companies
Haverty Furniture holds a solid position in the competitive furniture industry. Let’s explore their market share, product offerings, pricing, and overall strengths, weaknesses, opportunities, and threats.
Market Share and Product Offerings
- Haverty Furniture maintains a significant market share in the mid-to-high-end furniture segment.
- They offer a diverse product line, including furniture for living rooms, dining rooms, bedrooms, and outdoor spaces.
- Their focus on classic and transitional designs differentiates them from competitors.
Pricing
- Haverty Furniture’s prices are generally higher than mass-market retailers but lower than luxury furniture brands.
- They offer various financing options and promotions to make their furniture accessible to a wider customer base.
Strengths
- Strong brand reputation for quality and style
- Well-established retail network and distribution channels
- Emphasis on customer service and satisfaction
Weaknesses
- Limited presence in certain geographic regions
- Competition from both mass-market and luxury furniture brands
Opportunities
- Growing demand for mid-to-high-end furniture
- Expansion into new markets and channels
- Leveraging e-commerce to reach a wider audience
Threats
- Economic downturns and fluctuations in consumer spending
- Supply chain disruptions and rising raw material costs
- Increasing competition from online retailers
Future Growth Potential
Haverty Furniture has a strong foundation and opportunities for continued growth. By leveraging their strengths, addressing weaknesses, and capitalizing on opportunities, they can maintain their position as a leading furniture retailer.
Concluding Remarks
As we conclude our exploration of Haverty Furniture Companies, it is evident that they have carved a niche in the furniture industry. Their commitment to quality, innovation, and customer service sets them apart. As they continue to evolve and adapt to changing trends, Haverty Furniture remains poised to inspire and enhance countless homes for years to come.
Questions and Answers
What is Haverty Furniture’s target market?
Haverty Furniture targets discerning homeowners who value style, comfort, and quality in their home furnishings.
What is Haverty Furniture’s most popular product line?
Haverty Furniture’s upholstered furniture, particularly their sofas and chairs, are among their most sought-after products.
Does Haverty Furniture offer financing options?
Yes, Haverty Furniture offers a range of financing options to make furniture purchases more accessible.
